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MARKETING YOUR WEBSITE | SEARCH
ENGINES
HOW WE WILL MAKE SURE THAT YOUR WEBSITE IS FOUND
(There is no point in having a website if nobody can find
it)
You can even use these tips if you
are creating your own website
Writing a Page Title
We will write a descriptive title for each page of 5 to 8
words removing as many "filler" words from the title,
such as "the," "and," etc.
Writing a Description and Keyword META Tags
META tags are words which if typed into a search engine link
your website to that particular search. For example if someone
were interested in visiting South Kerry, they would start
by typing the words South Kerry into the search engine. If
South Kerry were one of your META tags this would give preference
to your website enabling it to appear on the first page of
the search results.
Making sure your Keywords are in the First Paragraph of
your Body Text
Your main body of text is located on your home page, and would
be the first thing to be seen by a potential client, so it
is important to describe your business briefly but accurately.
Using Keywords in Hyperlinks
Hyperlinks are what you click on a webpage to navigate around.
Submit Your Webpage URL to Search Engines that robotically
index the Web
(E.g. Google, Yahoo, AltaVista, Open directory project, Ask…etc)
Fine-tune with Search Engine Optimization
We will ensure that your website will be designed to be easily
found by search engines.
THINGS THAT YOU CAN DO TO PROMOTE YOUR WEBSITE.
Request Reciprocal Links - Ask people you know with
a website to link to your site and you link to them.
Issue News Releases - Send Offers to Your Visitors
and Customers. People like getting something free.
Include Your URL (website address) on stationery, cards,
letterheads…etc.
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